Hjólum campaign
       
     
Hjolum_01a.jpg
       
     
hjolum8.jpg
       
     
hjolum9.jpg
       
     
Hjolum_2.jpg
       
     
hjolum7.jpg
       
     
hjolum6.jpg
       
     
hjolum5.jpg
       
     
hjolum4.jpg
       
     
Hjólum campaign
       
     
Hjólum campaign

Assignment: The Icelandic phrase "Hjólum" means "Let’s bike". It’s also the name of an organization that exists to enlarge the cycling community and increase awareness for a more environmentally friendly way to commute in Reykjavík, the capital of Iceland. The webpage can be found at www.hjólum.is.

Approach: The speech bubble is designed to create a feeling of community. The name (Hjólum.is or Let’s bike, which Karousel also created) is written in the first person (plural) imperative form, as to include the reader. The speech bubble encasing the bike looks like a car and is designed to convey that we should view our bicycle as a means of transportation. The blue color symbolizes the fresh air cyclists enjoy during their commute. 

Results: Karousel collaborated with the city of Reykjavík in designing and managing an environmental advertising campaign, where the logo was stenciled onto the streets of Reykjavík, to emphasize the environmentally friendly aspect of cycling. Also, the messaging was designed to reach people already using the sidewalks, pedestrians and bikers alike. 

Hjolum_01a.jpg
       
     
hjolum8.jpg
       
     
hjolum9.jpg
       
     
Hjolum_2.jpg
       
     
hjolum7.jpg
       
     
hjolum6.jpg
       
     
hjolum5.jpg
       
     
hjolum4.jpg